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TECHNOLOGY PUSH AND MARKET PULL INNOVATION // GCSE DESIGN AND TECHNOLOGY REVISION
TECHNOLOGY PUSH AND MARKET PULL INNOVATION is explained within this video as we CONTINUE our GCSE REVISION IN DESIGN AND TECHNOLOGY.
// We will look closer into:
What is technology push?
The stages that create this process: technology push is the development and research of new material/process/ invention. Then a new product is created by either improving on existing product or creating something new. This all happens before the consumer knows about this product.
What is market pull?
The stages that create this process: This is innovation that comes completely from what the consumer market needs and wants. Invention of something or the development or improvement to a product. All with market research and focus groups.
Examples of market pull
examples of technology push
//Next video ...
published: 09 Oct 2022
-
Technology Push vs Insight Driven Innovation - Mat Shore 1st Step
In this humorous video, Mat Shore the expert innovation speaker discussed why technology and engineering companies need to move away from the old model of technology push. He also shows how Marketing needs to become more disciplined if they are to expect R&D and Senior management to believe the insights they create. This video is the first in a series of 40 videos that Mat Shore is creating to walk trainees through the steps of segmentation and targeting, insight creation and value proposition development.
When people ask me why should their organization move from technology push to insight driven innovation. I often start by telling them a joke and it goes like this,
There's a man in a balloon and he's floating over the countryside and he's completely lost and he looks down and he sees...
published: 21 Aug 2014
-
Which Innovation Strategy: Technology-Push or Market-Pull? (8:02)
This lecture is from ENES663: Strategies for Managing Innovation, taught by Dr. Thomas J. Mierzwa with the University of Maryland's Master of Technology Entrepreneurship Program.
For more information you can visit http://www.mte.umd.edu!
published: 22 Jun 2016
-
Push Innovation Live: Company Core Values
Get to know us:
www.pushlive.us
www.instagram.com/pushinnovationlive
www.twitter.com/Pushlive_
www.facebook.com/pushinnovationlive/
www.linkedin.com/company/push-innovation-live/
published: 25 Jul 2018
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Market pull and Technology push in food industry
This video is for educational purpose only.
published: 05 Nov 2021
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Technology push
published: 22 Jan 2021
-
Push Innovation Live: Company History
Get to know us:
www.pushlive.us
www.instagram.com/pushinnovationlive
www.twitter.com/Pushlive_
www.facebook.com/pushinnovationlive/
www.linkedin.com/company/push-innovation-live/
published: 25 Jul 2018
-
Turning CO2 into stone: Iceland’s use of innovation in sustainability push
Iceland, already powered almost completely by green energy, is getting even more innovative as it pursues long-term sustainability targets. The country's Minister of Higher Education, Science and Innovation Aslaug Arna Sigurbjornsdottur shares more with CNA's Asia First.
Subscribe to our channel here: https://cna.asia/youtubesub
Subscribe to our news service on Telegram: https://cna.asia/telegram
Follow us:
CNA: https://cna.asia
CNA Lifestyle: http://www.cnalifestyle.com
Facebook: https://www.facebook.com/channelnewsasia
Instagram: https://www.instagram.com/channelnewsasia
Twitter: https://www.twitter.com/channelnewsasia
TikTok: https://www.tiktok.com/@channelnewsasia
published: 11 Nov 2022
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Push-Pull Strategy and the Future of the BBC
Fun animated analysis of the BBC business model.
published: 08 Oct 2015
-
Knowledge push sources of innovation
Knowledge push is a powerful source of innovation - but it doesn't just come out of formal R&D efforts. In this film we look at some other 'push' sources of innovation opportunities.
published: 26 Oct 2019
4:25
TECHNOLOGY PUSH AND MARKET PULL INNOVATION // GCSE DESIGN AND TECHNOLOGY REVISION
TECHNOLOGY PUSH AND MARKET PULL INNOVATION is explained within this video as we CONTINUE our GCSE REVISION IN DESIGN AND TECHNOLOGY.
// We will look closer int...
TECHNOLOGY PUSH AND MARKET PULL INNOVATION is explained within this video as we CONTINUE our GCSE REVISION IN DESIGN AND TECHNOLOGY.
// We will look closer into:
What is technology push?
The stages that create this process: technology push is the development and research of new material/process/ invention. Then a new product is created by either improving on existing product or creating something new. This all happens before the consumer knows about this product.
What is market pull?
The stages that create this process: This is innovation that comes completely from what the consumer market needs and wants. Invention of something or the development or improvement to a product. All with market research and focus groups.
Examples of market pull
examples of technology push
//Next video will cover:
More information on; People, culture and society
//Other videos:
Global warming and carbon offsetting explained:
https://youtu.be/dB2LuXYMWf4
SUSTAINABLE COMPANIES, DESIGNS & is POPULATION GROWTH impacting the design industry?
https://youtu.be/bez8skMcpNk
What is a Life Cycle Assessment?
https://youtu.be/ixt3xi429UA
What is sustainability?:
https://youtu.be/xqmdJNRIc9E
// Other sources of information:
https://www.teflon.com/
https://www.permissiontoplay.co/fieldnotes/is-great-design-innovation-driven-by-technology-push-or-by-market-pull/
Please leave your thoughts and comments below and make sure you subscribe to my channel!
Charlotte
Founder of Design and Technology on Demand
//Disclaimer:
This video is made for entertainment, and it may be incorrect, outdated, inaccurate, or reflect personal opinions. This video is for entertainment purposes only. Thank you for supporting my channel so I can continue to provide you with free content each week!
https://wn.com/Technology_Push_And_Market_Pull_Innovation_Gcse_Design_And_Technology_Revision
TECHNOLOGY PUSH AND MARKET PULL INNOVATION is explained within this video as we CONTINUE our GCSE REVISION IN DESIGN AND TECHNOLOGY.
// We will look closer into:
What is technology push?
The stages that create this process: technology push is the development and research of new material/process/ invention. Then a new product is created by either improving on existing product or creating something new. This all happens before the consumer knows about this product.
What is market pull?
The stages that create this process: This is innovation that comes completely from what the consumer market needs and wants. Invention of something or the development or improvement to a product. All with market research and focus groups.
Examples of market pull
examples of technology push
//Next video will cover:
More information on; People, culture and society
//Other videos:
Global warming and carbon offsetting explained:
https://youtu.be/dB2LuXYMWf4
SUSTAINABLE COMPANIES, DESIGNS & is POPULATION GROWTH impacting the design industry?
https://youtu.be/bez8skMcpNk
What is a Life Cycle Assessment?
https://youtu.be/ixt3xi429UA
What is sustainability?:
https://youtu.be/xqmdJNRIc9E
// Other sources of information:
https://www.teflon.com/
https://www.permissiontoplay.co/fieldnotes/is-great-design-innovation-driven-by-technology-push-or-by-market-pull/
Please leave your thoughts and comments below and make sure you subscribe to my channel!
Charlotte
Founder of Design and Technology on Demand
//Disclaimer:
This video is made for entertainment, and it may be incorrect, outdated, inaccurate, or reflect personal opinions. This video is for entertainment purposes only. Thank you for supporting my channel so I can continue to provide you with free content each week!
- published: 09 Oct 2022
- views: 6711
3:56
Technology Push vs Insight Driven Innovation - Mat Shore 1st Step
In this humorous video, Mat Shore the expert innovation speaker discussed why technology and engineering companies need to move away from the old model of techn...
In this humorous video, Mat Shore the expert innovation speaker discussed why technology and engineering companies need to move away from the old model of technology push. He also shows how Marketing needs to become more disciplined if they are to expect R&D and Senior management to believe the insights they create. This video is the first in a series of 40 videos that Mat Shore is creating to walk trainees through the steps of segmentation and targeting, insight creation and value proposition development.
When people ask me why should their organization move from technology push to insight driven innovation. I often start by telling them a joke and it goes like this,
There's a man in a balloon and he's floating over the countryside and he's completely lost and he looks down and he sees another guy walking his dog on a hill so he shouts down he says excuse me do you know where I am and the guy with the dog looks up and says don't worry I know exactly where you are you're hanging in a basket underneath a balloon thirty feet from the ground. So the guy in the balloon says well well well let me just stop you there do you work in R&D and the guy with the dog says yes.
How could you possibly know that the guy in the balloon says well because the information you just gave me is statistically accurate but it's also completely useless so the guy with the dog says well let me stop you there do you work in marketing and the guy in the balloon says yes.
How could you possibly know that and he says because you don't know where you're coming from you don't know where you're going to you appear to be completely lost but in the space of this very short conversation somehow you've just made that my fault.
When I think about that story it reminds me of the technology companies that I deal with every day you see if I speak to marketing they tell me this tale of woe their R&D bring them technologies that nobody asks for and nobody needs, it's like a bad Christmas present they received three months before launch and they're told to wrap it into a value proposition retrospectively back fit an explanation against it and communicate the value of it which no one could do.
When I go and see R&D and I put that accusation to them they say well it's not quite how we see it you see what happens it in our view is marketing send someone to see us and the marketing person turns up and says now this is what the customer needs and this is what the customer wants and when they're challenged on that how do you know that they say well because my gut tells me. You know I'm an intuitive fly by the seat of my pants kind of marketing person ID feel this in my very core this is what they need, so R&D thing okay well would start making that and even before they've begun that the marketing person they spoke to is now left because marketing people get bored very easily and have a very short attention span and they go off and get a new job and a new marketing person arrives and this marketing person sits down and says well guys that's not what the customer needs this is what the customer needs R&D say well how would you know that and they say because my gut tells me now.
What i need everybody to understand when we're building an insight driven process for their organization is this isn't something that people make up the customer needs and not opinions created with inside the company. They're created by talking to the customer and then they are validated it is important that we understand this isn't just one customers demand but it is what the entire market requires you know I don't think marketing is considered to be a discipline in the way that R&D is or in the way that finance is but it absolutely should be you know creativity at the heart of creativity is discipline and insight driven innovation value proposition creation customer needs the validation of those that it is important that we approach this as a discipline with robust data that the organization can get behind and trust when they develop products so that their R&D department can put down a technology roadmap for the long term knowing that the opinion on what the customer needs isn't going to change.
SUBSCRIBE TO MatShoreInnovation
https://bit.ly/2NQsqdQ
MatShoreInnovation SOCIAL
https://www.linkedin.com/in/mat-shore-31374b5
https://twitter.com/matshore
https://www.facebook.com/people/Mat-Shore/100011731063795
https://www.youtube.com/channel/UChi4plFrWVB7Ci961WZdIUg
About MatShoreInnovation?
Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube.
https://wn.com/Technology_Push_Vs_Insight_Driven_Innovation_Mat_Shore_1St_Step
In this humorous video, Mat Shore the expert innovation speaker discussed why technology and engineering companies need to move away from the old model of technology push. He also shows how Marketing needs to become more disciplined if they are to expect R&D and Senior management to believe the insights they create. This video is the first in a series of 40 videos that Mat Shore is creating to walk trainees through the steps of segmentation and targeting, insight creation and value proposition development.
When people ask me why should their organization move from technology push to insight driven innovation. I often start by telling them a joke and it goes like this,
There's a man in a balloon and he's floating over the countryside and he's completely lost and he looks down and he sees another guy walking his dog on a hill so he shouts down he says excuse me do you know where I am and the guy with the dog looks up and says don't worry I know exactly where you are you're hanging in a basket underneath a balloon thirty feet from the ground. So the guy in the balloon says well well well let me just stop you there do you work in R&D and the guy with the dog says yes.
How could you possibly know that the guy in the balloon says well because the information you just gave me is statistically accurate but it's also completely useless so the guy with the dog says well let me stop you there do you work in marketing and the guy in the balloon says yes.
How could you possibly know that and he says because you don't know where you're coming from you don't know where you're going to you appear to be completely lost but in the space of this very short conversation somehow you've just made that my fault.
When I think about that story it reminds me of the technology companies that I deal with every day you see if I speak to marketing they tell me this tale of woe their R&D bring them technologies that nobody asks for and nobody needs, it's like a bad Christmas present they received three months before launch and they're told to wrap it into a value proposition retrospectively back fit an explanation against it and communicate the value of it which no one could do.
When I go and see R&D and I put that accusation to them they say well it's not quite how we see it you see what happens it in our view is marketing send someone to see us and the marketing person turns up and says now this is what the customer needs and this is what the customer wants and when they're challenged on that how do you know that they say well because my gut tells me. You know I'm an intuitive fly by the seat of my pants kind of marketing person ID feel this in my very core this is what they need, so R&D thing okay well would start making that and even before they've begun that the marketing person they spoke to is now left because marketing people get bored very easily and have a very short attention span and they go off and get a new job and a new marketing person arrives and this marketing person sits down and says well guys that's not what the customer needs this is what the customer needs R&D say well how would you know that and they say because my gut tells me now.
What i need everybody to understand when we're building an insight driven process for their organization is this isn't something that people make up the customer needs and not opinions created with inside the company. They're created by talking to the customer and then they are validated it is important that we understand this isn't just one customers demand but it is what the entire market requires you know I don't think marketing is considered to be a discipline in the way that R&D is or in the way that finance is but it absolutely should be you know creativity at the heart of creativity is discipline and insight driven innovation value proposition creation customer needs the validation of those that it is important that we approach this as a discipline with robust data that the organization can get behind and trust when they develop products so that their R&D department can put down a technology roadmap for the long term knowing that the opinion on what the customer needs isn't going to change.
SUBSCRIBE TO MatShoreInnovation
https://bit.ly/2NQsqdQ
MatShoreInnovation SOCIAL
https://www.linkedin.com/in/mat-shore-31374b5
https://twitter.com/matshore
https://www.facebook.com/people/Mat-Shore/100011731063795
https://www.youtube.com/channel/UChi4plFrWVB7Ci961WZdIUg
About MatShoreInnovation?
Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube.
- published: 21 Aug 2014
- views: 5299
8:02
Which Innovation Strategy: Technology-Push or Market-Pull? (8:02)
This lecture is from ENES663: Strategies for Managing Innovation, taught by Dr. Thomas J. Mierzwa with the University of Maryland's Master of Technology Entrepr...
This lecture is from ENES663: Strategies for Managing Innovation, taught by Dr. Thomas J. Mierzwa with the University of Maryland's Master of Technology Entrepreneurship Program.
For more information you can visit http://www.mte.umd.edu!
https://wn.com/Which_Innovation_Strategy_Technology_Push_Or_Market_Pull_(8_02)
This lecture is from ENES663: Strategies for Managing Innovation, taught by Dr. Thomas J. Mierzwa with the University of Maryland's Master of Technology Entrepreneurship Program.
For more information you can visit http://www.mte.umd.edu!
- published: 22 Jun 2016
- views: 21542
6:01
Push Innovation Live: Company Core Values
Get to know us:
www.pushlive.us
www.instagram.com/pushinnovationlive
www.twitter.com/Pushlive_
www.facebook.com/pushinnovationlive/
www.linkedin.com/company/pu...
Get to know us:
www.pushlive.us
www.instagram.com/pushinnovationlive
www.twitter.com/Pushlive_
www.facebook.com/pushinnovationlive/
www.linkedin.com/company/push-innovation-live/
https://wn.com/Push_Innovation_Live_Company_Core_Values
Get to know us:
www.pushlive.us
www.instagram.com/pushinnovationlive
www.twitter.com/Pushlive_
www.facebook.com/pushinnovationlive/
www.linkedin.com/company/push-innovation-live/
- published: 25 Jul 2018
- views: 553
7:25
Push Innovation Live: Company History
Get to know us:
www.pushlive.us
www.instagram.com/pushinnovationlive
www.twitter.com/Pushlive_
www.facebook.com/pushinnovationlive/
www.linkedin.com/company/pu...
Get to know us:
www.pushlive.us
www.instagram.com/pushinnovationlive
www.twitter.com/Pushlive_
www.facebook.com/pushinnovationlive/
www.linkedin.com/company/push-innovation-live/
https://wn.com/Push_Innovation_Live_Company_History
Get to know us:
www.pushlive.us
www.instagram.com/pushinnovationlive
www.twitter.com/Pushlive_
www.facebook.com/pushinnovationlive/
www.linkedin.com/company/push-innovation-live/
- published: 25 Jul 2018
- views: 179
7:03
Turning CO2 into stone: Iceland’s use of innovation in sustainability push
Iceland, already powered almost completely by green energy, is getting even more innovative as it pursues long-term sustainability targets. The country's Minist...
Iceland, already powered almost completely by green energy, is getting even more innovative as it pursues long-term sustainability targets. The country's Minister of Higher Education, Science and Innovation Aslaug Arna Sigurbjornsdottur shares more with CNA's Asia First.
Subscribe to our channel here: https://cna.asia/youtubesub
Subscribe to our news service on Telegram: https://cna.asia/telegram
Follow us:
CNA: https://cna.asia
CNA Lifestyle: http://www.cnalifestyle.com
Facebook: https://www.facebook.com/channelnewsasia
Instagram: https://www.instagram.com/channelnewsasia
Twitter: https://www.twitter.com/channelnewsasia
TikTok: https://www.tiktok.com/@channelnewsasia
https://wn.com/Turning_Co2_Into_Stone_Iceland’S_Use_Of_Innovation_In_Sustainability_Push
Iceland, already powered almost completely by green energy, is getting even more innovative as it pursues long-term sustainability targets. The country's Minister of Higher Education, Science and Innovation Aslaug Arna Sigurbjornsdottur shares more with CNA's Asia First.
Subscribe to our channel here: https://cna.asia/youtubesub
Subscribe to our news service on Telegram: https://cna.asia/telegram
Follow us:
CNA: https://cna.asia
CNA Lifestyle: http://www.cnalifestyle.com
Facebook: https://www.facebook.com/channelnewsasia
Instagram: https://www.instagram.com/channelnewsasia
Twitter: https://www.twitter.com/channelnewsasia
TikTok: https://www.tiktok.com/@channelnewsasia
- published: 11 Nov 2022
- views: 3355
14:42
Knowledge push sources of innovation
Knowledge push is a powerful source of innovation - but it doesn't just come out of formal R&D efforts. In this film we look at some other 'push' sources of in...
Knowledge push is a powerful source of innovation - but it doesn't just come out of formal R&D efforts. In this film we look at some other 'push' sources of innovation opportunities.
https://wn.com/Knowledge_Push_Sources_Of_Innovation
Knowledge push is a powerful source of innovation - but it doesn't just come out of formal R&D efforts. In this film we look at some other 'push' sources of innovation opportunities.
- published: 26 Oct 2019
- views: 2820